Very viral

You have to connect your account to Twitter or Facebook, Other than a little teaser content up front you can only access information that you "earn". Everything you can see is sponsored by Bobby Flay or Hellman Mayonnaise. This includes maybe 4 recipes for things like a turkey sandwich - WhoopWhoop!

Oh yeah, and the interface is not at all intuitive.

If this is the future I dont want any part of it. Way too controlling, seems like they want you to sell your soul to access the it precious content - Creepy!

Kim Stordy about Gourmet Live